Gabriela Perez
About Gabriela Perez
Gabriela Perez is a UX Researcher at National Instruments with extensive experience in content strategy and research consulting.
Gabriela Perez: Current Role at National Instruments
Gabriela Perez is currently employed as a UX Researcher at National Instruments (NI). In this role, she is tasked with conducting user experience research to improve the design and functionality of NI's offerings. Her work encompasses gathering user insights, analyzing user behavior, and crafting user-centric design solutions. Through her contributions, Gabriela directly influences the user interface and experience of NI products.
Gabriela Perez's Previous Roles and Experience
Before joining National Instruments, Gabriela Perez held multiple roles across different organizations. She worked as a Content Strategist at Affirma for one year from 2021 to 2022. Prior to that, she was a Research Consultant at New America for two months in 2020-2021. Gabriela also served as a Bilingual Content Strategist at the City of Austin for eleven months in 2020-2021, and as a Consultant at AVANCE, Inc. for four months in 2020. Additionally, she was an Intern to the Spanish Translator at the Texas General Land Office for two months in 2019 and an Event Coordinator at HDO at UT Austin for three years from 2016 to 2019. She also worked as an Assistant Program Coordinator at the University of Texas International Office for one year in 2015-2016 and spent six years from 2014 to 2020 as an Instructor and Researcher at The University of Texas at Austin. Earlier in her career, she was a Quality Assurance Regulatory Specialist with the State of Florida - Department of Business and Professional Regulation from 2011 to 2014.
Gabriela Perez's Educational Background
Gabriela Perez holds an extensive academic background. She achieved a Doctor of Philosophy (PhD) in Latin American and Caribbean Studies from The University of Texas at Austin. Additionally, she obtained a Master's degree in Spanish from Florida State University. Gabriela also holds a Bachelor's degree in English and Political Science from Florida State University. Her strong academic credentials provide a solid foundation for her research and strategic roles.
Gabriela Perez's Achievements in Digital Strategy
Throughout her career, Gabriela Perez has led several successful digital strategy initiatives. She spearheaded the redesign and launch of a landing page, boosting traffic by 37% year-over-year. Her analytical skills led to improved documentation navigation, which combined insights from customer interviews, Adobe Analytics, ContentSquare, and site feedback, yielding a 10% growth in traffic year-over-year. Additionally, Gabriela designed an A/B test that increased the click rate on the download button by 28%. She also developed a linking, social, and SEO strategy that promoted new tutorials, resulting in a 51% traffic increase over six months, reaching over 12,000 monthly visits.