Jason Lanier
About Jason Lanier
Jason Lanier is the Director of Product Management at NI, with extensive experience in various industries and a specialization in B2B software initiatives.
Current Role at NI
Jason Lanier is currently the Director of Product Management at National Instruments (NI) in the Austin, Texas area. His role involves leading the definition and realization of new B2B software initiatives. His current focus areas include cloud technologies, analytics, data science, and edge intelligence. He also leads a broad program on cloud technology readiness in collaboration with the CTO office and Platform division at NI, contributing to the company's innovation and strategic direction.
Previous Experience at @hand Corporation
Jason Lanier has extensive experience from his previous roles at @hand Corporation. He served as Vice President of Products from 2009 to 2015 and as Director of Product Management from 2001 to 2008. During his tenure, he developed a proven track record in market sizing, underserved needs analysis, value proposition identification, and use case prioritization. These roles were pivotal in honing his leadership and strategic product management skills.
Early Career and Stanford Education
Jason Lanier began his career at Trilogy as a Software Implementation Consultant from 1997 to 2000. He later worked as an Associate Product Manager at ProductMarketing.com for six months in 2000. Jason studied at Stanford University, where he earned a B.S. in Engineering Product Design from 1993 to 1997. This educational background laid the foundation for his expertise in product design and management.
Industry Expertise and Specializations
Jason Lanier possesses extensive industry experience across multiple sectors, including aerospace & defense, automotive, semiconductor, life sciences, electronics, and energy/oil & gas. He specializes in market needs analysis, product strategy, product line direction, and market entry strategies. His skillset also encompasses messaging & positioning, pricing & packaging strategy, team & personnel management, vendor management, demand generation, sales training, and global coordination.