Jeff Phillips
About Jeff Phillips
Jeff Phillips is the Director of Go-to-Market Strategy for the Transportation BU at NI, based in the Austin, Texas Metropolitan Area.
Professional Background
Jeff Phillips currently serves as the Director of Go-to-Market Strategy for the Transportation Business Unit at NI (National Instruments) in the Austin, Texas Metropolitan Area. His role involves the development and execution of an integrated go-to-market plan across the company's portfolio of automotive solutions. Jeff manages P&L to support the business unit's objectives and is responsible for fostering team engagement through effective communications and collaborative tools.
Education and Expertise
Jeff Phillips earned a Bachelor of Science in Mechanical Engineering from the University of Tennessee, Knoxville. He studied there from 2000 to 2005. His educational background laid the foundation for his expertise in engineering and strategic market development. His role at NI capitalizes on his strong analytical and strategic planning skills honed during his academic and professional career.
Strategic Initiatives and Leadership
Jeff Phillips has spearheaded several key initiatives at NI, including the launch of a next-generation version of a 30-year-old software brand in the test and measurement market. He played a crucial role in re-writing a compiler architecture as part of a cross-functional team. He has developed an integrated go-to-market strategy for a multi-million dollar product line and implemented a global strategy to grow renewable software services revenue.
Awards and Recognition
Jeff Phillips has received significant recognition for his contributions at NI. He was awarded the 'High Performance Manager of the Year' for enabling a successful team and excelling at individual contributor responsibilities. Additionally, he received the 'Marketer of the Year' award for outstanding individual performance. Notably, Jeff is the only person at NI to have received both of these prestigious awards.
Thought Leadership and Industry Engagement
In his role at NI, Jeff Phillips also focuses on developing and delivering thought leadership content. He engages with analysts, investors, and editors to drive high-level awareness of NI's automotive solutions. He curates executive-level pitch decks to ensure consistency in the delivery and tone of value statements. His efforts contribute to the strategic positioning and market perception of NI's offerings in the transportation sector.