Jen Adams
About Jen Adams
Jen Adams is the Head of Outbound Demand & Chief Demand Strategist at National Instruments in Austin, Texas, with a background in media strategy and advertising.
Jen Adams at National Instruments
Jen Adams currently holds the position of Head of Outbound Demand and Chief Demand Strategist at NI (National Instruments). Based in Austin, Texas, she operates in a hybrid work setting. In her role, Jen is responsible for structuring customer conversations across various purchasing types including direct, non-direct, partner, distributor, and customer success. She aligns messaging for NI's flagship event, NI Connect, to enhance attendance and engagement, and activates internal teams to boost employee engagement and business outcomes. Additionally, Jen manages agency partnerships to support internal teams in paid media and email strategy/execution.
Jen Adams' Role as Head of Global Advertising at NI
From 2015 to 2023, Jen Adams served as the Head of Global Advertising (Section Manager - Inbound Demand) at National Instruments in Austin, Texas. During her tenure, she played a pivotal role in re-branding NI, significantly increasing unaided recall and social media followers. She also developed the first-ever forecasting model for advertising return and made substantial contributions to online bookings through effective transactional and e-commerce business strategies. Furthermore, Jen generated new leads and pipeline via cross-platform connection strategies and focused on building high-performance, multi-functional teams.
Jen Adams' Experience at OLSON
Jen Adams worked at OLSON in various roles over ten years. From 2010 to 2015, she held the position of Connections Strategy Client Lead/Supervisor in Minneapolis, MN, and Austin, Texas. Before that, she was a Media Strategist/Senior Media Strategist from 2005 to 2010 in Minneapolis. Jen began her journey at OLSON as a Media Intern in 2004 for five months. During her tenure, she drove measurable contributions to client campaigns and played a significant role in strategic media planning.
Jen Adams' Early Career at Martin Williams Advertising
Jen Adams started her professional career at Martin Williams Advertising as an Assistant Broadcast Buyer/Assistant Media Planner. She held this role for nine months from 2004 to 2005 in the Greater Minneapolis-St. Paul Area. In this position, she was involved in the early stages of media planning and buying, laying the groundwork for her future roles in strategic media management.
Jen Adams' Education
Jen Adams studied at the University of St. Thomas, where she completed a Double Major in Marketing Management (Business) and Advertising (Journalism/Mass Communications). She earned her Bachelor of Arts degree over four years, graduating in 2004. Her educational background provided a solid foundation in both business and communications, equipping her with the skills and knowledge necessary for her subsequent professional achievements.