Jen Adams
About Jen Adams
Jen Adams is the Section Manager - Inbound Demand (Global Advertising Lead) at National Instruments in Austin, Texas, with extensive experience in paid media and a background in marketing and advertising.
Title and Current Role
Jen Adams is the Section Manager - Inbound Demand (Global Advertising Lead) at National Instruments, based in Austin, Texas. In her role, she leads the global strategy for paid media and manages the execution through both internal teams and external agency partners worldwide.
Previous Work Experience
Jen Adams has extensive experience in the advertising and media industry. Prior to her current role, she spent five years at OLSON as the Connections Strategy Client Lead/Supervisor, working in Minneapolis, MN and Austin, Texas. Before that, she was a Media Strategist/Senior Media Strategist at OLSON from 2005 to 2010. Early in her career, she worked as an Assistant Broadcast Buyer/Assistant Media Planner at Martin Williams Advertising for nine months and as a Media Intern at OLSON for five months.
Education Background
Jen Adams holds a Bachelor of Arts degree from the University of Saint Thomas, where she completed a double major in Marketing Management (Business) and Advertising (Journalism/Mass Communications) from 2000 to 2004.
Key Contributions and Initiatives
At National Instruments, Jen Adams played a key role in designing the Audience Engagement Model, a new marketing approach that shifts activities to customer needs and aligns media teams to deliver results along the customer journey. She collaborates closely with Business Intelligence and Marketing Operations teams to measure performance and optimize marketing plans.