Kristen Novak
About Kristen Novak
Kristen Novak is the Field Marketing Director for Semiconductor & Electronics at NI (National Instruments) in Austin, Texas, where she also serves as a Global Campaign Strategist.
Kristen Novak at NI (National Instruments)
Kristen Novak serves as the Field Marketing Director and Global Campaign Strategist for the Semiconductor & Electronics division at NI (National Instruments) in Austin, Texas. In her roles, she leads global teams and collaborates with various departments to align business unit goals with marketing targets. Her responsibilities include introducing innovative marketing strategies, executing industry campaigns, and developing account-level marketing plans alongside sales leaders.
Kristen Novak's Educational Background
Kristen Novak holds a Bachelor of Science in Business Administration, Marketing, and Communication from Bryant University, completed in 2000. She earned a Master of Arts in Marketing and Communication from Emerson College from 2005 to 2007. Additionally, she attended Austin Community College, where she studied Event Planning in 2010. She also has educational experience from The University of Toledo.
Kristen Novak's Expertise in Semiconductor and Electronics Marketing
In her role at NI, Kristen Novak partners with the Semiconductor and Electronics go-to-market and solutions marketing teams to ensure alignment between business unit goals and marketing metrics. She works closely with global Communications and PR teams to enhance the business's positioning with media, customers, and industry leaders. Kristen acts as a trusted advisor to various stakeholders, building strong partnerships to drive optimal results.
Kristen Novak's Responsibilities and Initiatives at NI
Kristen leads global marketing teams and executes strategic field marketing initiatives. She collaborates with sales leaders and field marketing managers to create detailed account-level marketing plans for key strategic accounts. Kristen also tracks and measures the effectiveness of marketing programs, ensuring resources are optimized against objectives and budget. Her work focuses on introducing innovative marketing channels and tactics to scale NI's business operations in the Semiconductor and Electronics sectors.