Kristin Rust
About Kristin Rust
Kristin Rust is a Senior Analyst specializing in Operational Insights & Analytics, Business Insights & Analytics, and Digital Analytics at National Instruments in Austin, Texas.
Kristin Rust Senior Analyst at National Instruments
Kristin Rust currently holds the position of Senior Analyst in Operational Insights & Analytics at National Instruments, located in the Austin, Texas area. Her role encompasses responsibilities in Business Insights & Analytics as well as Digital Analytics. She leverages her extensive experience in analyzing web traffic and customer site interactions to support various business units, including marketing, sales, and the digital business sectors. Kristin plays a key role in developing comprehensive dashboards and deriving crucial insights from customer data to inform business decisions.
Kristin Rust's Experience at National Instruments
Kristin Rust has a storied career at National Instruments, where she has served in several analytical roles. From 2012 to 2015, she was a Senior Business Analyst before transitioning to her current senior analyst role in Operational Insights & Analytics. Earlier in her career at National Instruments, she served as a Business Analyst from 2002 to 2004. Her responsibilities included creating dashboards and infographics using tools like Tableau, Salesforce Einstein Analytics, Adobe Analytics, and Excel, aimed at providing actionable insights into digital support content health and value.
Past Roles at Spansion, GLOBALFOUNDRIES, and AMD
Kristin Rust's professional background includes significant roles at leading technology companies. She was a Senior Industrial Engineer at Spansion (now Cypress Semiconductor) from 2010 to 2012, at GLOBALFOUNDRIES from 2009 to 2010, and at AMD from 2004 to 2009. These roles involved extensive work in industrial engineering operations, further refining her skills in operational analysis and process optimization.
Kristin Rust's Education in Engineering and Business
Kristin Rust has a robust educational background from The University of Texas at Austin. She earned an MSE in Operations Research and Industrial Engineering between 1999 and 2001. Additionally, she holds a BBA in Engineering Route to Business, which includes studies in Industrial Engineering and Finance, completed from 1992 to 1996. Her educational foundation has equipped her with the technical and business acumen essential for her analytical roles.
Utilizing Visual Analytics Tools
In her current role, Kristin Rust utilizes an array of visual analytics tools to create holistic dashboards and derive meaningful insights. She employs Tableau, Salesforce Einstein Analytics, Adobe Analytics, and Excel to visualize data and measure the health and value of digital support content. By analyzing web traffic and voice of customer data, she supports strategic recommendations and prioritizes site changes to enhance user experience and business outcomes.