Lai Wan Saunders M Inst Am, Mcipr
About Lai Wan Saunders M Inst Am, Mcipr
Lai Wan Saunders MInstAM, MCIPR is the Chief Marketing Manager at National Instruments, with extensive experience in the aerospace and defence industry and a strong background in digital strategy and negotiation.
Lai Wan Saunders Chief Marketing Manager at NI (National Instruments)
Lai Wan Saunders is currently the Chief Marketing Manager at NI (National Instruments). She has been with the company in various capacities, bringing a wealth of experience and expertise to her current role. Her responsibilities likely involve overseeing strategic marketing initiatives and ensuring the alignment of marketing strategies with overarching business goals.
Professional Experience in Aerospace and Defence Marketing
Lai Wan Saunders has an extensive background in the aerospace and defence industry, specifically in marketing roles. She worked at Marshall Aerospace and Defence Group from 2013 to 2022, starting as a Senior Marketing Officer and progressing to the role of Senior Manager International Marketing. This extensive tenure highlights her expertise in navigating the complexities of marketing within the aerospace and defence sectors.
Educational Background
Lai Wan Saunders has a strong educational background that supports her professional roles. She studied Executive Education, General Management at Cambridge Judge Business School, earning a certificate from a prestigious institution. Additionally, she has qualifications in Public Relations from CIPR, a Diploma in Marketing from The Chartered Institute of Marketing, and an Advanced Diploma in Business Management from the Institute of Administrative Management. She also studied Project Management at Cranfield School of Management.
Expertise in Digital Strategy and Negotiation
Lai Wan Saunders is skilled in digital strategy and negotiation, both crucial for modern marketing efforts. Her experience in these areas contributes significantly to her capabilities as a marketing leader. These skills enable her to develop and implement effective marketing strategies, negotiate deals, and drive business growth.
Career at Marshall Aerospace and Defence Group
Saunders' career at Marshall Aerospace and Defence Group spanned nearly a decade. From 2013 to 2022, she held various marketing roles, evolving from Senior Marketing Officer to Senior Manager International Marketing. During this time, she was likely involved in significant marketing campaigns and initiatives that contributed to the company's growth and international presence.