Lauren Mauldin
About Lauren Mauldin
Lauren Mauldin is the Senior Content Strategy Manager at NI (National Instruments) in Austin, Texas, with extensive experience in content development, digital strategy, and B2B marketing.
Current Role: Senior Content Strategy Manager at NI
Lauren Mauldin currently serves as the Senior Content Strategy Manager at NI (National Instruments) in Austin, Texas, United States. Her role involves developing and leading comprehensive content strategies to optimize digital presence and engage target audiences effectively. She leverages her extensive experience in content development and digital strategy to drive initiatives that enhance the company’s brand visibility and market positioning.
Previous Experience: Content Strategy Manager at NI
Before her current role, Lauren Mauldin worked as a Content Strategy Manager at NI (National Instruments) from 2021 to 2022. During this one-year period, she was responsible for creating and implementing content strategies aimed at driving customer engagement and supporting business objectives. Her contributions in this role laid the foundation for her promotion to Senior Content Strategy Manager.
Previous Positions: Senior Marketing Content Strategist at Epicor Software
Lauren Mauldin served as Senior Marketing Content Strategist at Epicor Software from 2019 to 2021 in Austin, Texas. In this role, she focused on B2B digital marketing, customer acquisition, and lead generation. Lauren developed impactful marketing campaigns and content tailored to the needs of the enterprise software market, significantly contributing to the company's growth and customer engagement metrics.
Educational Background: MFA in Creative Writing from University of California, Riverside
Lauren Mauldin holds a Master of Fine Arts (MFA) in Creative Writing from the University of California, Riverside, which she earned from 2017 to 2019. Her advanced education in creative writing has equipped her with exceptional content creation and storytelling skills, essential for her roles in content strategy and marketing.
Expertise: B2B Digital Marketing and SEO
Lauren Mauldin is recognized for her expertise in B2B digital marketing, SEO, and demand generation. She has a strong track record of developing and executing digital marketing strategies that drive customer acquisition and lead generation. Her proficiency in social media marketing, market research, and website production further enhances her ability to deliver measurable results in highly competitive markets.