Lauren Mauldin
About Lauren Mauldin
Lauren Mauldin is the Content Production Manager at NI (National Instruments) in Austin, Texas, with extensive experience in digital marketing, content strategy, and SEO.
Current Role at National Instruments
Lauren Mauldin serves as the Content Production Manager at National Instruments (NI) in Austin, Texas. In this role, she leads the creation and management of high-quality content, ensuring it aligns with the company's digital media strategy and business goals. She utilizes her extensive background in market research and data-driven insights to drive content production initiatives. Additionally, she collaborates with cross-functional teams to create cohesive and effective marketing efforts.
Previous Experience at The Plaid Horse
Lauren Mauldin worked at The Plaid Horse in two different roles. She first served as the Senior Editor from 2017 to 2019, where she managed the editorial content. She returned to the company in 2020 as the Online Content Editor, a role she held for one year until 2021. During her tenure, she contributed to enhancing the online presence and engagement of the publication.
Role at Epicor Software
From 2019 to 2021, Lauren Mauldin was the Senior Marketing Content Strategist at Epicor Software in Austin, Texas. In this capacity, she developed comprehensive digital strategies that significantly increased lead generation and customer acquisition. Her work played a key role in repositioning the brand and optimizing the company's digital marketing efforts.
Early Career at KingsIsle Entertainment
Lauren Mauldin held two significant positions at KingsIsle Entertainment, both in Austin, Texas. Her first role was as a Web Marketing Specialist from 2011 to 2014, followed by a promotion to Digital Marketing Manager, a position she held from 2014 to 2017. In these roles, she played an instrumental part in managing and executing digital marketing strategies that boosted customer engagement.
Educational Background
Lauren Mauldin earned a Master of Fine Arts (MFA) in Creative Writing from the University of California, Riverside, completing her studies in 2019. She also holds a Bachelor's degree in English and Creative Writing from North Carolina State University, where she studied from 2003 to 2007. Her academic background in creative writing and English has been foundational to her career in content production and digital marketing.