Leslie Adkins
About Leslie Adkins
Leslie Adkins is the Principal Digital Analyst at National Instruments in Austin, Texas, with over a decade of experience in analytical and strategic roles.
Current Role at National Instruments
Leslie Adkins currently serves as the Principal Digital Analyst at National Instruments in Austin, Texas. In this role, she focuses on optimizing customer experience through data storytelling. Her work involves significant cross-functional partnerships to enhance messaging and strategy, contributing to the company's broader goals and objectives. With her analytical skills, Leslie plays a key role in driving data-driven decisions.
Previous Experience at National Instruments
Before stepping into her current position, Leslie Adkins worked as a Senior Digital Analyst at National Instruments from 2015 to 2019. During her tenure, she developed data-driven strategies that significantly impacted the company's digital initiatives. Her role involved comprehensive data analysis and reporting, providing insights that helped streamline various digital projects.
Career at GSD&M
Leslie Adkins has a notable background with GSD&M, where she held two positions. From 2013 to 2015, she served as a Senior Analyst in Decision Sciences, where she honed her skills in data analysis and strategy development. Prior to this, she was a Direct Response Data Analyst from 2011 to 2013, specializing in data collection and interpretation to drive marketing strategies.
Early Career in Media and Marketing
Leslie Adkins has accumulated a range of experiences in media and marketing before her roles in analytics. She worked at Keystone Media International as a Media Supervisor from 2009 to 2011, and as a Media Buyer/Strategic Planner for seven months in 2009. She also held short-term positions as a Marketing Consultant at Sweet Leaf Tea and as a Digital Marketing Associate at Avignon Realty in 2008. These roles provided her with a solid foundation in strategic media planning and marketing.
Educational Background
Leslie Adkins earned her Bachelor of Business Administration (BBA) from Texas McCombs School of Business. Her education has provided a strong foundation in business principles, which she has effectively applied throughout her career in various analytical and strategic roles. The knowledge and skills gained during her academic journey have been instrumental in her professional success.