Lisa Pacheco
About Lisa Pacheco
Lisa Pacheco is a Business Intelligence Manager, Marketing at NI (National Instruments) in Austin, Texas, with over 18 years of experience at the company.
Current Role at National Instruments
Lisa Pacheco currently holds the title of Business Intelligence Senior Group Manager at National Instruments (NI) in the Austin, Texas area. She is responsible for leading the business intelligence team within the marketing department. Pacheco's role involves overseeing data analysis and interpreting market data to guide strategic decisions. She has held this position for an extensive period, demonstrating her proficiency and dedication in the field.
Previous Roles at NI (National Instruments)
Lisa Pacheco has had a long tenure at NI, spanning over 18 years. From 2005 to 2012, she served as a Business Intelligence Program Manager, where she developed and managed BI projects. Prior to that, Pacheco was a Direct Marketing Specialist from 2002 to 2004, focusing on direct marketing campaigns and strategies. Her progression from these roles to her current senior position underscores her expertise and commitment in business intelligence and marketing.
Early Career and Education
Lisa Pacheco began her career in marketing as a Senior Account Manager at The Lead Dogs, where she worked for five years from 1995 to 2000. She then moved into a role as Marketing Communications Manager at WebTaggers, followed by a position as Direct Marketing Program Manager at Vignette in 2001. These early positions provided her with a solid foundation in marketing and direct marketing. Pacheco earned her BBA in Marketing from Texas State University-San Marcos, having studied there from 1988 to 1992.
Experience in Direct Marketing
Lisa Pacheco has significant experience in direct marketing, a field she has specialized in throughout her career. She worked as a Direct Marketing Specialist and later as a Direct Marketing Program Manager, positions that required her to develop and execute targeted marketing campaigns. This experience has equipped Pacheco with the skills needed to effectively reach and engage customers, and has been a key aspect of her professional journey.
Marketing Communications at WebTaggers
In 2000, Lisa Pacheco managed marketing communications at WebTaggers as their Marketing Communications Manager. For 11 months, she coordinated communication strategies and campaigns, contributing to the company's marketing objectives. This role added to her diverse experience and helped her build a comprehensive skill set in marketing communications.