Rene Falcon
About Rene Falcon
Rene Falcon is the Global Campaign Manager for Aerospace and Defense at NI (National Instruments) in Austin, Texas, with over a decade of experience in various marketing roles at the company.
Current Title at NI
Rene Falcon currently holds the position of Global Campaign Manager, Aerospace and Defense at NI (National Instruments) in Austin, Texas, United States. This role focuses on leading global marketing campaigns specifically tailored for the aerospace and defense sectors.
Previous Marketing Roles at NI
Before becoming the Global Campaign Manager, Rene Falcon held several positions at NI (National Instruments). From 2020 to 2023, he worked as the Global Planning & Performance Manager, Marketing. Prior to that, he served as Global Marketing Project Manager from 2018 to 2020, Sr. Integrated Marketing Manager, Automated Test Systems from 2017 to 2018, and Integrated Marketing Manager, RF & Wireless from 2016 to 2017. He also worked as Global Marketing Automation Strategist from 2014 to 2016 and as US/Canada Database Marketing Coordinator from 2013 to 2014. His initial role at NI was as a Marketing Communications/Advertising Intern for two months in 2012.
Early Career and Internships
In 2012, Rene Falcon gained early career experience through multiple internships. He served as a Marketing Intern at Screamer Co. for four months and held roles at Austin AMA as a Blog Contributor and Blog Editor, each for five months. Additionally, he completed a two-month internship as Marketing Communications/Advertising Intern at NI (National Instruments). These roles provided him an early foothold in the marketing industry.
Educational Background
Rene Falcon studied at Texas State University, where he earned a dual degree: a Bachelor of Arts (BA) in Psychology and a Bachelor of Business Administration (BBA) in Marketing. His multi-disciplinary education, spanning from 2006 to 2012, laid the foundation for his extensive career in marketing. The combination of psychology and marketing studies equips him with a unique perspective on consumer behavior and marketing strategy.
Experience in Marketing Automation Strategy
From 2014 to 2016, Rene Falcon served as Global Marketing Automation Strategist at NI (National Instruments). In this role, he focused on developing and implementing strategies for marketing automation, enhancing the efficiency and effectiveness of marketing campaigns. His work in this area underscores his expertise in leveraging technology to optimize marketing efforts.