René Voorhorst
About René Voorhorst
René Voorhorst is the Senior Head of Global Account Management at NI (National Instruments) in Stockholm, Sweden, with extensive experience in various sales and management roles within the company.
Current Position at NI (National Instruments)
René Voorhorst currently holds the position of Senior Head of Global Account Management at NI (National Instruments) in Stockholm, Stockholm County, Sweden. In this role, René oversees global account strategies and ensures the efficient management of key international accounts. His role involves leading a team of seasoned account managers to meet global sales targets and customer satisfaction metrics.
Previous Roles at NI (National Instruments)
René Voorhorst has a diverse history of roles at NI (National Instruments). From 2020 to 2022, René was the Senior Head of Key Account Management for EMEA. He was responsible for managing critical accounts in Europe, the Middle East, and Africa. Prior to that, between 2018 and 2020, René served as the Head of Key Account Management for the Nordics & Benelux. His earlier roles include Regional Sales Manager for Nordics and Benelux (2011-2018), Area Sales Manager for Sweden (2005-2011), and District Sales Manager for the Netherlands (2002-2005). He began his journey at NI as a Field Sales Engineer in 2001 and as an Applications Engineer from 2000 to 2001.
Education in Electrical, Electronics and Communications Engineering
René Voorhorst studied at Hogeschool Utrecht, earning a Bachelor of Science (B.Sc.) degree in Electrical, Electronics, and Communications Engineering. His academic journey spanned from 1992 to 1996, providing a solid foundation for his future career in engineering and later in sales and account management.
Development of Sales Execution Framework (SEF)
René Voorhorst developed the Sales Execution Framework (SEF), a mental model combining sales process, methodology, and mechanics to enhance the effectiveness of sales activities. This framework aims to streamline sales operations, making them more efficient and goal-oriented. René has also shared his insights on SEF through a dedicated blog, providing valuable guidance for sellers and sales managers.
Recognition and Awards
In 2019, René Voorhorst was honored with the Sales Manager of the Year award for the EMEIA region by National Instruments. This recognition highlights his exceptional skills in sales management and his contribution to the company's success in the Europe, Middle East, India, and Africa regions.