Rita Souza
About Rita Souza
Rita Souza is a Senior Territory Sales Channel Manager at NI in Costa Rica with extensive experience in technical sales and a background in engineering and psicanálise.
Rita Souza at National Instruments
Rita Souza currently serves as the Senior Territory Sales Channel Manager at National Instruments (NI) in Costa Rica. Before this role, she held several positions at NI in Brazil, including roles such as Senior Sales Account Manager for four months in 2020-2021, Academic Account Manager from 2018 to 2020, Account Manager from 2014 to 2018, and Intern Applications Engineer from 2013 to 2014. Her tenure at NI highlights her progression through various key sales and management positions, underscoring her expertise in the field.
Education and Certifications of Rita Souza
Rita Souza's academic background is extensive and diverse. She has a Pos-Graduação in Psicanálise from Escola Brasileira de Linguagem do Corpo e Psicanálise Cristina Cairo, achieved between 2017 and 2019. She also holds a degree in Engenharia de Controle e Automação from Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP), completed from 2009 to 2014. Additionally, she studied Maintenance Electrician at SENAI São Paulo, earning an Industrial Learning certificate in 2006. This educational background lays a solid foundation for her professional expertise in technical sales and automation.
Professional Expertise of Rita Souza
Rita Souza specializes in technical sales, particularly in the automation systems, measurement, control, and testing areas. She has managed strategic accounts in diverse sectors including energy, oil and gas, mining, automotive, and academia. Her roles at National Instruments have equipped her with significant experience in handling complex sales processes and managing key customer relationships. Rita's expertise is further underscored by her advanced proficiency in English and her experience working in a multinational technology company.
Achievements in Qwan Ki Do
Practicing Qwan Ki Do since 2007, Rita Souza holds a Black Belt, 2nd Dang. She achieved the 5th position at the 2015 Qwan Ki Do World Championship in Belgium. Furthermore, she is responsible for leading the Brazilian Commission of Transmission and Harmonization of Qwan Ki Do's 'Kata' at Qwan Ki Do Brazil Union. Rita has also co-trained and coached athletes for the Brazilian selection for the Qwan Ki Do World Championship in 2021 and 2025, showcasing her dedication and skill in martial arts.
Advanced English Proficiency and Multinational Experience
Rita Souza's career at National Instruments and her advanced proficiency in English reflect her ability to operate effectively in a multinational environment. Her roles have required strong communication skills and an understanding of diverse markets, enabling her to manage strategic accounts and coordinate with international teams efficiently. This skill set is essential for her current role as Senior Territory Sales Channel Manager in Costa Rica, where she continues to leverage her multinational experience and linguistic proficiency.