Susanne Pastucha
About Susanne Pastucha
Susanne Pastucha is the Industry Marketing Lead for Semiconductor & Electronics at NI, part of Emerson, based in Düsseldorf, Germany.
Current Role at National Instruments (NI)
Susanne Pastucha currently serves as the Industry Marketing Lead Semiconductor & Electronics at NI, which is part of Emerson. Based in Düsseldorf, Nordrhein-Westfalen, Deutschland, she handles her responsibilities in a hybrid work environment. Her role involves developing marketing strategies specifically tailored to the Semiconductor and Electronics sectors. She focuses substantially on thought leadership and enhancing the reputation of NI's Semiconductor and Electronics Business.
Previous Role at SET GmbH - Smart Embedded Technologies
Before joining NI, Susanne Pastucha worked at SET GmbH - Smart Embedded Technologies. She held the position of Head of Marketing Communications for five years from 2018 to 2023 in Düsseldorf. Additionally, she led marketing efforts in the Power Semiconductor Field. During this period, she also undertook a 3-month travel stint across Thailand, Indonesia, and the US west coast in 2022.
Educational Background
Susanne Pastucha completed her higher education at the University of Düsseldorf, where she studied German studies, Linguistics, and History. She earned her Magister Artium (M.A.) after seven years of study from 2002 to 2009. Throughout her academic journey, she acquired significant expertise that laid the foundation for her career in marketing and communications.
Career Experience in Public Relations and Marketing
Susanne Pastucha has amassed considerable experience in public relations and marketing through a variety of roles. She worked as PR and Marketing Director at Parcado for five months in 2018 and held the position of Senior Consultant at m/e brand communication GmbH GWA from 2014 to 2018. Prior to that, she was a Consultant at Magellan GmbH from 2012 to 2014 and an Account Director at Brandzeichen Markenberatung und Kommunikation GmbH for ten months in 2011-2012.
Early Career and Internships
At the start of her career, Susanne Pastucha gained valuable experience through internships and early roles. She was a Public Relations Intern at Dörfer/Partner Kommunikations-Gesellschaft mbH for three months in 2009 and held a similar role at FGK Agentur für Markenführung in 2008. Additionally, she worked as a Student Trainee at Sparkassen DirektVersicherung AG from 2005 to 2010 and as a Student Assistant/Tutor at the University of Düsseldorf from 2004 to 2008.