Tiffany Blankenship
About Tiffany Blankenship
Tiffany Blankenship is the eCommerce Demand Program Lead at National Instruments in Austin, Texas, with extensive experience in integrated marketing and project management.
Title and Current Role
Tiffany Blankenship is currently the eCommerce Demand Program Lead at National Instruments in Austin, Texas. In this role, she leads eCommerce demand programs, coordinating with multiple internal teams and stakeholders to drive initiatives and achieve company goals.
Career at National Instruments
Tiffany Blankenship has held numerous roles at National Instruments since 2008, demonstrating a deep understanding of the company's operations and culture. She served as a Senior Global Marketing Project Manager from 2019 to 2020, where she managed global marketing projects. Before that, she was a Global Marketing Project Manager from 2018 to 2019 and a Regional Integrated Marketing Manager from 2017 to 2018. Earlier roles include Senior Regional Integrated Marketing Specialist from 2015 to 2017, Senior Event Specialist from 2013 to 2015, and Trade Show Specialist from 2008 to 2013. Tiffany's long-term commitment to National Instruments highlights her extensive experience and dedication.
Education and Certifications
Tiffany Blankenship holds a Bachelor of Business Administration (BBA) in Marketing and Management Information Systems from The University of Texas at Austin - The Red McCombs School of Business. She also studied Marketing at Central Texas College, earning a 4.0 GPA, and completed studies in Intelligence Operations and Human Intelligence at Cochise College. Additionally, she has an Associate in Applied Sciences in Russian from the Defense Language Institute. Tiffany holds both PMP (Project Management Professional) and CSM (Certified ScrumMaster) certifications.
Experience in Integrated Marketing and Team Leadership
Tiffany Blankenship has extensive experience in managing integrated marketing projects, from strategic planning to execution and reporting. Her expertise includes working closely with various marketing and media teams, sales engineers, and account owners to research, create, implement, and deliver results. Tiffany is known for her ability to lead globally-dispersed teams and facilitate communication between departments effectively.
Background and Early Career
Before joining National Instruments, Tiffany Blankenship served in the U.S. Army and U.S. Army Reserve, where she gained experience as a Signal Intelligence Operator and Russian Linguist, and later as a Team Supervisor and Human Intelligence Collector. She also worked at GE Money as an Intern-Project Manager and at TXRD Lonestar Rollergirls as Business Director, Accounting Committee member, Team Captain, and Skater. Tiffany's diverse background provides a solid foundation for her roles in marketing and leadership.