Tom Hackett
About Tom Hackett
Tom Hackett is the Chief Strategist for Demand Generation at NI (National Instruments) in the Austin, Texas Metropolitan Area, with extensive experience in B2B growth marketing and demand generation.
Tom Hackett's Role at NI (National Instruments)
Tom Hackett currently holds the title of Chief Strategist - Demand Generation at NI (National Instruments) in the Austin, Texas Metropolitan Area. Since September 2022, Tom has been leading the demand generation efforts at NI, focusing on creating and implementing strategies tailored to the aerospace-defense-government and transportation vertical markets. His current role leverages his expertise in global demand generation campaigns and his rich background in B2B growth marketing.
Tom Hackett's Experience at Cadence Design Systems
Tom Hackett spent a significant part of his career at Cadence Design Systems, where he held various roles. From 2019 to 2021, he was the Group Director of Account-Based Marketing, and prior to that, from 2015 to 2019, he served as the Group Director, Integrated Campaign Marketing. Tom's journey at Cadence began in 2002 as an Account Executive, a role he held until 2007. He later rejoined the company in 2009 as a Product Management Director and continued in that capacity until 2015. During his time at Cadence, Tom gained extensive experience across account-based marketing, campaign strategy, and B2B growth marketing.
Tom Hackett’s Academic Background
Tom Hackett holds a Bachelor of Science in Electrical Engineering from West Virginia University. This academic foundation has supported his extensive career in demand generation, account-based marketing, and strategic campaign implementation in various tech-related industries. His educational background has been fundamental to his expertise in computational software, semiconductor, and test & measurement segments.
Tom Hackett’s Tenure at Virage Logic
From 2008 to 2009, Tom Hackett worked as a Sr. Account Manager at Virage Logic. In this role, he was responsible for managing key client accounts, leveraging his skills in account management and marketing communications. This position allowed Tom to further develop his proficiency in demand generation and strategic client management.
Tom Hackett’s Expertise and Skills
With a career spanning several years in the tech industry, Tom Hackett specializes in demand generation, account-based marketing (ABM), campaign strategy, pay-per-click (PPC) advertising, email marketing, social promotion, marketing communications, and product management. His focus has been in the aerospace-defense-government and transportation vertical markets, where he has crafted and executed global demand generation campaigns for strategic and enterprise accounts. Tom’s B2B growth marketing experience has also been extensive in the computational software, semiconductor, and test & measurement segments.