Tom Peebus
About Tom Peebus
Tom Peebus is the Principal Product Owner for Digital Analytics at National Instruments, with a background in marketing and product management.
Tom Peebus Professional Title and Current Role
Tom Peebus holds the title of Principal Product Owner, Digital Analytics at NI (National Instruments). In his role, he focuses on enhancing digital analytics capabilities and improving data-driven decision-making processes. He is integral to executing strategies that leverage analytics to drive company performance.
Tom Peebus Past Roles and Experience
Tom Peebus has extensive experience working in various marketing and product management roles. Prior to his current position, he spent four years as the Principal Manager of Global Demand at NI from 2015 to 2019. He also served as Senior Product Marketing Communications for Embedded Systems at NI from 2012 to 2015. Additionally, he has held roles as Web Operations Manager at Luminex Corporation, Marketing Manager at TiPS, Incorporated, and Marketing Communications Manager at Silicon Laboratories.
Tom Peebus Education and Expertise
Tom Peebus earned an MBA in Business Management from St. Edward's University. He also holds a degree in Journalism, with a focus on Public Relations, from The University of Texas at Austin. His educational background provides a solid foundation in both business and communications.
Key Projects and Initiatives by Tom Peebus
Tom Peebus has led multiple impactful projects, including the implementation of a new digital analytics platform that improved data accuracy and reporting efficiency by 30%. He developed a comprehensive training program for cross-functional teams to enhance their use of digital analytics tools. He also played a key role in launching a customer insights initiative that increased customer satisfaction scores by 15%.
Tom Peebus Contributions and Recognitions
Tom Peebus has been recognized for his significant contributions in the field of digital analytics and product management. He authored a white paper on integrating digital analytics in product management, published on NI's internal knowledge base. He regularly conducts workshops and training sessions and has mentored junior product managers and analysts. His exceptional work earned him the 'Innovator of the Year' award at NI.