Travis White
About Travis White
Travis White is the Senior Director of Corporate Strategy & Corporate Development at National Instruments in the Austin, Texas Metropolitan Area, with over 15 years of experience in various leadership roles within the company.
Travis White - Senior Director at National Instruments
Travis White currently serves as the Senior Director of Corporate Strategy & Corporate Development at National Instruments (NI) in the Austin, Texas Metropolitan Area. In this role, he is responsible for shaping and executing corporate strategies that align with NI's long-term growth objectives. His responsibilities include identifying new business opportunities, optimizing organizational processes, and overseeing significant developmental projects.
Travis White's Role in Product Management at National Instruments
From 2019 to 2020, Travis White was the Director of Product Management for Application Software at National Instruments. During this time, he led a team focused on enhancing the user experience and functionality of NI's application software. This role required close collaboration with various departments to ensure that the software met the needs of NI's diverse client base, driving improvements that had a substantial impact on end-users.
Travis White's Expertise in Semiconductor Test
Travis White has substantial experience in the semiconductor test sector, having served as Director & Interim General Manager for Semiconductor Test at National Instruments from 2017 to 2019. Prior to this, he was the Strategy Development Lead for Semiconductor Test in 2017. In these roles, Travis contributed to the growth and strategic direction of NI's semiconductor test business. His work involved developing strategies that enhanced NI’s market position in the semiconductor industry.
International Experience in Marketing - Travis White
In 2015, Travis White gained international marketing experience as the Acting Marketing Manager for NI Korea based in Gangnam-gu, Seoul. During his five-month tenure, he managed marketing operations and gathered significant insights into the Asian market. This role enhanced his understanding of global marketing strategies and consumer behaviors in different cultural contexts.
Educational Background and Early Career of Travis White
Travis White graduated from Rice University with a Bachelor of Science in Electrical Engineering in 2005. His early career included internships at Applied Research Labs and IBM, where he gained experience in hardware/software testing and hardware validation. These internships paved the way for his extensive career at National Instruments, where he transitioned from technical roles to strategic leadership positions, demonstrating his versatility and adaptability.