Clare Powell
About Clare Powell
Clare Powell is a Group Manager for Digital Growth and Performance at nib Group, with a diverse background in digital optimization and analytics across various organizations in Australia. Her previous roles include positions at AGL Energy, MECCA Brands, and the University of Melbourne, where she developed expertise in digital marketing and communications.
Current Role at nib Group
Clare Powell serves as the Group Manager Digital Growth and Performance at nib Group, a position she has held since 2022. In this role, she focuses on driving digital growth strategies and enhancing performance metrics across the organization. Her experience in digital optimization and analytics supports her efforts to improve customer engagement and streamline digital initiatives.
Previous Experience at AGL Energy
Clare Powell has held multiple roles at AGL Energy, including Senior Digital Optimisation & Personalisation Lead from 2018 to 2020 and Digital Optimisation & Personalisation Lead from 2017 to 2018. In these positions, she was responsible for enhancing digital experiences and personalizing customer interactions. Additionally, she worked as the Optimisation & Audiences Manager for a brief period in 2020.
Professional Background in Education and Marketing
Clare Powell has a background in education and marketing, having worked at the Graduate School of Education, University of Melbourne. She served as Online Communications Coordinator from 2011 to 2013 and as Marketing and Recruitment Officer (Domestic) from 2008 to 2011. These roles involved managing communication strategies and recruitment efforts for the institution.
Experience in Digital Analytics and Optimization
Clare has extensive experience in digital analytics and optimization across various organizations. She worked as a Digital Analytics Manager at MECCA Brands from 2020 to 2022 and as a Digital Optimisation & Analytics Capability Specialist at Transurban for six months in 2020. Her roles often focused on leveraging data to inform marketing strategies and improve digital performance.
Roles in Digital Marketing and Communications
Clare Powell has held several positions in digital marketing and communications. She worked as a Website Marketing Specialist at McMillan Shakespeare from 2013 to 2015 and as a Digital Analyst at kikki.K from 2015 to 2016. Additionally, she served as a Marketing and Communications Officer at Open Universities Australia from 2007 to 2008, contributing to various marketing initiatives.