David Wrobel
About David Wrobel
I am a senior leader of digital and traditional marketing programs with expertise in storytelling and marketing strategy in B2B and B2C industries. With 20+ years experience, I've helped businesses of all sizes -- including Fortune 500 companies -- develop marketing programs that build brands and business growth. My career includes significant experience collaborating with sales and distribution channels to drive pipeline activity and revenue. I also have a corporate and agency background that includes executive-level consultation and support. Examples of success: - Increased marketshare 30 percent for automotive customer segment- Grew partner program membership 30 percent for tech company- Generated millions in PR value for clients across healthcare, professional services and manufacturing industries- Increased MQL 45% (YOY) for tech company - Rebranded $2 billion tech company Industries: technology, SaaS, automotive, commercial transportation, heavy equipment, agriculture, manufacturing, healthcare and professional services. Marketing and CRM software experience: Pardot, Hubspot (Certified), Salesforce. Specialties: Integrated marketing campaign management, content marketing strategy, digital marketing, team leadership, sales enablement, demand generation, brand development, field marketing, public relations strategy, message mapping, executive communications and social media.