Afshan Qureshi
About Afshan Qureshi
Afshan Qureshi is a marketing professional with extensive experience in content creation and campaign management across various industries, including fintech, SaaS, and edtech. She currently works at Nirvana Insurance, where she plays a key role in marketing strategy and execution.
Current Role at Nirvana Insurance
Afshan Qureshi currently works in the Marketing department at Nirvana Insurance, where she has been employed since 2022 in Minneapolis, Minnesota. In her role, she creates content for blogs, websites, and social media platforms. She also plays a significant role in planning and launching go-to-market (GTM) marketing campaigns and product launches. Additionally, she collaborates on product marketing messaging and positioning, contributing to the overall marketing strategy of the company.
Previous Experience in Marketing
Afshan Qureshi has extensive experience in marketing across various companies and roles. She served as the Content Marketing Lead at Capchase from 2021 to 2022 in the San Francisco Bay Area. Prior to that, she worked as the Community Operations Manager at Coursera from 2016 to 2017 and as the Activation Marketing Manager at Course Hero from 2015 to 2016. She also held the position of Campus Operations Manager at Course Hero from 2014 to 2015 and was the Community Marketing Manager at Webflow from 2019 to 2020.
Educational Background
Afshan Qureshi studied at the University of California, Berkeley, where she earned a Bachelor of Arts degree. She furthered her education at Dominican University, achieving a Master of Arts degree. Her academic background has equipped her with the knowledge and skills necessary for her roles in marketing and community operations.
Experience in EdTech and FinTech Industries
Afshan Qureshi has experience in both B2C and B2B sectors, specifically within the fintech, SaaS, and edtech industries. Her roles have involved managing multiple marketing campaigns and product launches, contributing to the growth and retention of users and revenue across various channels, including web, mobile, email, and social media. This diverse experience has enhanced her ability to adapt marketing strategies to different audiences and platforms.
Contributions to Marketing Campaigns
Throughout her career, Afshan Qureshi has managed and contributed to various marketing campaigns and product launches. At Nirvana Insurance, she developed GTM and sales enablement collateral, including one-pagers, webinars, and decks. She has also sourced, interviewed, and written customer stories, showcasing her ability to engage with customers and highlight their experiences effectively.