Laura Maxwell
About Laura Maxwell
Laura Maxwell is a Product Marketing Lead at Nirvana Insurance, with a diverse background in marketing across various companies. She has held significant roles in product marketing and client services, emphasizing product-led growth and adaptability in remote work environments.
Current Role at Nirvana Insurance
Laura Maxwell serves as the Product Marketing Lead at Nirvana Insurance since 2022. In this role, she focuses on developing marketing strategies that enhance product visibility and drive customer engagement. Her responsibilities include overseeing product positioning, messaging, and go-to-market strategies to support the company's growth objectives.
Previous Experience in Product Marketing
Before joining Nirvana Insurance, Laura held various marketing roles across multiple organizations. She worked at Build with Beam, Inc. as Senior Product Marketing Manager from 2021 to 2022. Prior to that, she spent five years at Fleetio as Product Marketing Manager, where she contributed to product development and marketing initiatives. Her experience also includes positions at MapQuest, where she served as B2B Marketing Director and Sr. Marketing Manager.
Background in Client Services
Laura has a strong background in client services, having worked as Client Services Lead at Collective Intellect, which was acquired by Oracle, from 2010 to 2011. She also served as Director of Client Services at Next Big Sound, Inc. from 2011 to 2012. These roles involved managing client relationships and ensuring service delivery aligned with client expectations.
Education and Certifications
Laura Maxwell earned a Bachelor of Science (B.S.) in Marketing/Marketing Management from the University of Rhode Island - College of Business. She also studied International Business at Suffolk University during her study abroad program. Additionally, she is a Certified Automotive Fleet Specialist (CAFS), certified by NAFA, which demonstrates her expertise in fleet management.
Adaptability to Remote Work
Since 2015, Laura has been working remotely, showcasing her adaptability to modern work environments. This experience has allowed her to effectively manage teams and projects across different locations, emphasizing her ability to thrive in a flexible work setting.