Kanksha Shah
About Kanksha Shah
Kanksha Shah is a Marketing Manager at Nivagen Pharmaceuticals, Inc., where she has worked since 2023. She has a diverse background in marketing and project management, with experience in both India and the United States.
Current Role at Nivagen Pharmaceuticals
Kanksha Shah serves as the Marketing Manager at Nivagen Pharmaceuticals, Inc., a position she has held since 2023. Based in California, United States, she works on-site and is responsible for managing marketing strategies and initiatives. Her role includes overseeing the implementation of digital marketing campaigns and enhancing brand visibility. Notably, she achieved the #Amazon’s Choice badge for Nivagen Vitamin D3 50,000 IU Capsule, indicating high customer satisfaction and sales performance.
Previous Experience in Marketing
Before joining Nivagen Pharmaceuticals, Kanksha Shah accumulated diverse marketing experience across several organizations. She worked as a Marketing Executive at Shreyas Foundation from 2019 to 2020 and held a Project Manager position at Gytree from 2022 to 2023. Additionally, she completed internships at Torrent Pharma Inc. and Happiness Studio, where she gained foundational marketing skills. Her early career also includes an internship at Dezine Brainz Digital Pvt. Ltd. and the Indian Institute of Management, Ahmedabad.
Educational Background
Kanksha Shah earned an Integrated Master of Business Administration (BBA + MBA) from Ahmedabad University, completing her studies from 2014 to 2019. This educational background provided her with a strong foundation in both marketing and finance, equipping her with the skills necessary for her current role in the pharmaceutical industry.
Digital Marketing Expertise
Kanksha Shah demonstrates expertise in digital marketing, particularly in managing and scaling full funnel advertising strategies across multiple platforms. She utilizes PPC and DSP Ads to enhance brand reach and engagement. Additionally, she forecasts and reports on e-commerce KPIs such as revenue, conversion rates, and customer lifetime value, showcasing her analytical skills in evaluating e-commerce performance.
Key Contributions and Achievements
Throughout her career, Kanksha Shah has made significant contributions to the organizations she has worked with. She implemented an online order processing system specifically for a 503B pharmacy, enhancing operational efficiency. Furthermore, she designed impactful marketing materials, including brochures and flyers, to effectively communicate key brand messages, highlighting her creativity and communication skills.