Gurpaaras Singh
About Gurpaaras Singh
Gurpaaras Singh is a Senior Manager of Digital Marketing at Niyo Solutions Inc., with extensive experience in managing digital marketing campaigns for major BFSI clients. He holds an MBA in Marketing from the Army Institute of Management Kolkata and has worked in various roles across notable companies in the digital marketing and technology sectors.
Current Role at Niyo Solutions
Gurpaaras Singh serves as the Senior Manager of Digital Marketing at Niyo Solutions Inc. since 2021. In this role, he is responsible for overseeing digital marketing strategies and initiatives. His focus includes optimizing online presence and enhancing customer engagement through various digital channels.
Previous Experience at Essence
Before joining Niyo Solutions, Gurpaaras worked at Essence as a Senior Media Activation Manager from 2019 to 2020. During his tenure in the Mumbai Area, he managed Display and Video 360 campaigns for a significant BFSI client, contributing to the development and execution of media strategies.
Career at Resultrix Media Pvt. Ltd.
Gurpaaras held the position of Manager at Resultrix Media Pvt. Ltd. from 2015 to 2019. He focused on managing Facebook performance campaigns for major BFSI clients, including TATA AIG General Insurance and ICICI Bank. His work emphasized revenue generation through targeted digital marketing efforts.
Educational Background in Marketing
Gurpaaras completed his Master of Business Administration (M.B.A.) with a specialization in Marketing at the Army Institute of Management Kolkata from 2013 to 2015. This academic background provided him with foundational knowledge and skills applicable to his career in digital marketing.
Technical Skills and Certifications
Gurpaaras has completed a Swift Advanced Excel course with certification, enhancing his analytical capabilities. He also earned a Digital Marketing Certification from the Indian School of Ethical Hacking (ISOEH), which complements his extensive experience in digital marketing and campaign management.