Vik Angelo
About Vik Angelo
Vik Angelo serves as the Vice President of Performance at Niyo Solutions Inc., where he has worked since 2022. He holds a Master's Degree in Integrated Marketing & Data Analytics from New York University and has extensive experience in digital marketing and performance management across various companies and industries.
Current Role at Niyo Solutions
Vik Angelo serves as the Vice President of Performance at Niyo Solutions Inc. since 2022. In this role, he focuses on optimizing performance metrics and enhancing user acquisition strategies. His experience in digital marketing and analytics supports the company's objectives in the fintech sector. Based in Bengaluru, Karnataka, India, he leverages his extensive background in performance marketing to drive growth and innovation.
Education and Expertise
Vik Angelo holds a Master's Degree in Integrated Marketing & Data Analytics from New York University. He also studied Innovation and Design at NYU Stern School of Business, where he achieved a focus in Product Marketing. His foundational education includes a Bachelor's degree in Marketing from Bangalore University and an ICSE in Computer Science from St. Joseph's Boys' High School. This diverse educational background equips him with a strong understanding of both marketing principles and data analytics.
Professional Background
Vik Angelo has a diverse professional background in digital marketing and business development. He began his career as a Co-Founder and Head of Business Development at Reticular in Bangalore, India, from 2010 to 2012. He then transitioned to various roles, including Digital Marketing Manager at New York University and Account Supervisor at Fetch, where he worked for four years. His tenure at iProspect as Associate Director further solidified his expertise in performance marketing before joining Niyo Solutions.
Achievements in Digital Marketing
Throughout his career, Vik Angelo has managed over $50 million in ad revenue through mobile ad campaigns over the past six years. He co-founded a digital ad agency that served more than 20 clients across various industries, including retail and education. His ability to collaborate with ad-networks, exchanges, and direct publishers has been instrumental in achieving user acquisition KPIs, showcasing his impact in the digital marketing landscape.
Interests and Industry Focus
Vik Angelo has a keen interest in early-stage start-ups and emerging technologies, including mobile ad tech, fintech, blockchain, and Web3. This focus on innovation drives his approach to performance marketing and user acquisition strategies. His engagement with these sectors reflects a commitment to staying at the forefront of industry trends and advancements.