Elisa Rodgers
About Elisa Rodgers
Elisa Rodgers is the Director of Marketing at NMS Labs, bringing extensive experience in marketing and sales from previous roles at TargetRx, AstraZeneca, and Reed Tech. She holds an MBA in Marketing and International Economics from Drexel University and a BA in Economics from Franklin & Marshall College.
Work at NMS Labs
Elisa Rodgers has been serving as the Director of Marketing at NMS Labs since 2022. In this role, she focuses on implementing marketing strategies that enhance the company's visibility and outreach. Her responsibilities include overseeing marketing campaigns and utilizing data-driven analytics to improve performance. NMS Labs is known for its advanced laboratory services, and Rodgers' expertise in marketing plays a crucial role in promoting these services effectively.
Previous Experience in Marketing
Before joining NMS Labs, Elisa Rodgers held various marketing positions that contributed to her extensive experience in the field. She worked at Reed Tech as the Director of Marketing from 2012 to 2020, where she developed marketing strategies and led initiatives to drive growth. Prior to that, she was with TargetRx as the Director of Client Solutions from 2007 to 2009, and at AstraZeneca, where she served in multiple roles, including Crestor® Managed Markets Brand Manager and Senior Product Strategist.
Education and Expertise
Elisa Rodgers holds an MBA in Marketing and International Economics from Drexel University's LeBow College of Business. She also earned a BA in Economics from Franklin & Marshall College. Her educational background provides her with a solid foundation in marketing principles and economic strategies. Rodgers specializes in global marketing, sales enablement, and has expertise in utilizing HubSpot Marketing Automation for effective marketing campaigns.
Skills in Marketing and Analytics
Elisa Rodgers possesses a range of skills that enhance her effectiveness as a marketing professional. She is experienced in website development and search engine optimization (SEO), which are critical for improving online presence. Additionally, she specializes in message development and lead generation strategies, ensuring that marketing efforts are aligned with business objectives. Her strong focus on data-driven analytics and reporting allows her to assess and enhance marketing performance continuously.
Career Timeline
Elisa Rodgers has built a diverse career in marketing over the years. She began her professional journey at Astra Pharmaceuticals as an Exanta Marketing Partner from 1998 to 2000. She then transitioned to AstraZeneca, where she worked as a Senior Product Strategist from 2000 to 2003 and as a Managed Markets Brand Manager from 2003 to 2007. After her tenure at TargetRx, she joined Reed Tech in 2012 before moving to her current position at NMS Labs in 2022.