Anthony Tavares
About Anthony Tavares
Anthony Tavares serves as the Director of Marketing at Noibu, where he has significantly increased lead generation and marketing sourced revenue. He has a diverse background in marketing roles across various companies, including TouchBistro and CrowdRiff.
Current Role at Noibu
Anthony Tavares serves as the Director of Marketing at Noibu, a position he has held since 2023. In this role, he has significantly increased the Ideal Customer Profile (ICP) lead generation by 220%. He has also achieved a 368% increase in marketing sourced revenue, demonstrating his impact on the company's growth and marketing effectiveness.
Previous Experience in Marketing
Before joining Noibu, Anthony held various marketing roles. He worked as the Marketing Manager for Demand Generation at CrowdRiff from 2021 to 2022. Prior to that, he was a Senior Growth Marketing Manager at Noibu for 9 months in 2022. His experience also includes a year as a Senior Demand Generation Specialist and a year as a Partner Development & Affiliate Specialist at TouchBistro. His career began with a role as a Digital Marketing Intern at Limelight Platform.
Education and Expertise
Anthony Tavares earned a Bachelor of Business Administration (BBA) from the Schulich School of Business at York University, completing his studies from 2013 to 2017. His educational background provides a strong foundation for his expertise in marketing, particularly in demand generation and growth marketing strategies.
Notable Achievements in Marketing
Throughout his career, Anthony has achieved notable results in marketing performance. He consistently optimized the inbound close rate to 40% and achieved a 6x return on investment (ROI) from paid media spend within the first year of launch. These achievements reflect his ability to drive effective marketing strategies that contribute to business growth.
Career Progression and Roles
Anthony's career progression includes various roles at TouchBistro, where he worked as a Sales Associate and Retail Marketing Coordinator, then transitioned to positions such as Senior Business Development Representative and Demand Generation Specialist. His diverse experiences across different marketing functions have equipped him with a comprehensive skill set in the marketing domain.