Shubhi Ahluwalia
About Shubhi Ahluwalia
Shubhi Ahluwalia is a Senior Content Marketing Specialist based in Toronto, Ontario, Canada, with over five years of experience in content creation for global B2B SaaS companies. She holds a Bachelor of Technology in Computer Science and a Postgraduate Degree in Marketing and Public Relations.
Current Role at Noibu
Shubhi Ahluwalia serves as a Senior Content Marketing Specialist at Noibu, a position she has held since 2023. She works remotely from Toronto, Ontario, Canada. In this role, she focuses on developing and implementing content marketing strategies tailored to the needs of the company.
Previous Experience in Content Marketing
Prior to her current role, Shubhi gained extensive experience in content marketing across various organizations. She worked at Scatter in multiple capacities, including Content Marketing Specialist and Content Marketing Intern. She also held the position of Senior Content Marketer at Razorpay and VWO, and served as Content Marketing Manager at Hypelocal. Her diverse roles have contributed to her expertise in creating effective content for global B2B SaaS companies.
Educational Background
Shubhi completed her Bachelor of Technology in Computer Science at Guru Gobind Singh Indraprastha University from 2014 to 2018. She later pursued a postgraduate degree in Marketing and Public Relations at York University from 2022 to 2023. Her educational background provides a solid foundation for her work in content marketing.
Specialization in Marketing Strategies
Shubhi specializes in data-informed and results-focused marketing strategies, with a strong emphasis on storytelling. Her approach combines analytical insights with creative content development, enabling her to effectively engage target audiences and drive marketing results.
Work Experience Timeline
Shubhi's career in content marketing spans over five years. She began her journey as a Content Marketing Intern at Scatter in 2017, followed by a full-time role as a Content Marketing Specialist in 2018. She continued to advance her career with positions at VWO, Razorpay, and Hypelocal before joining Noibu in 2023.