Jennifer Patterson
About Jennifer Patterson
Jennifer Patterson is a Manager of Media Outreach and Partnerships at Nolk, with over a decade of experience in digital marketing and social media. She previously held various roles at Reitmans Canada Ltée/Ltd and has a strong educational background in Art History and Digital Leadership.
Current Role at Nolk
Jennifer Patterson serves as the Manager of Media Outreach and Partnerships at Nolk since 2020. In this role, she is responsible for leading storytelling and social content creation across various brands and platforms. Her position emphasizes the importance of media outreach and building strategic partnerships to enhance the company's visibility and engagement.
Previous Experience at Reitmans Canada Ltée/Ltd
Prior to her current role, Jennifer worked at Reitmans Canada Ltée/Ltd for several years in various capacities. She served as Manager of PR & Strategic Partnerships from 2018 to 2020, and before that, she held positions including Manager of Digital Content & Communications, Social Media Specialist, Web Content Specialist, and Online Copywriter. Her tenure at Reitmans spanned nearly a decade, where she contributed to the company's digital marketing and communications strategies.
Educational Background
Jennifer Patterson has a strong educational foundation in communications and digital leadership. She studied at McGill University, earning a Bachelor of Arts in Art History & Communications from 2004 to 2008. She also attended Dawson College, where she completed a program in Liberal Arts and Sciences/Liberal Studies from 2002 to 2004. Additionally, she pursued a Micro Masters in Digital Leadership at Boston University from 2021 to 2004.
Industry Expertise
With over a decade of experience in digital marketing, e-commerce, and social media, Jennifer possesses a unique combination of skills that include originality, passion, and critical thinking. Her extensive background allows her to effectively lead media outreach initiatives and develop impactful content strategies across multiple platforms.
Career Progression
Jennifer's career began at Arnelle Inc., where she worked as a Senior Womenswear Buyer and General Manager from 2009 to 2011. This role provided her with valuable insights into retail and product management. She then transitioned to Reitmans Canada Ltée/Ltd, where she progressively advanced through various roles, ultimately leading to her managerial position in media outreach and partnerships.