Jessica Manchester
About Jessica Manchester
Jessica Manchester serves as the Chief Brand & Marketing Officer at Nolk, where she leads digital transformation and brand reinvention. With extensive experience in digital marketing across various global brands, she has a proven track record of driving growth and innovation in the industry.
Current Role at Nolk
Jessica Manchester serves as the Chief Brand & Marketing Officer at Nolk, a position she has held since 2021. In this role, she is part of the management team and focuses on leading the digital transformation and brand reinvention for a diverse portfolio of direct-to-consumer brands. Her initiatives emphasize sustainability and consumer insights, aligning with current market trends.
Previous Experience in Marketing and Branding
Prior to her current role, Jessica Manchester held several significant positions in marketing and branding. She was the VP of Direct-to-Consumer at Polaroid from 2019 to 2021, where she achieved a +32% year-over-year growth in direct-to-consumer revenues while launching the new Polaroid flagship store. Additionally, she served as Global Head of Digital Brand Marketing at Scotch & Soda from 2017 to 2019, collaborating with consulting firms like BCG and Bain & Company to enhance digital marketing initiatives.
Educational Background
Jessica Manchester has a solid educational foundation in social sciences and marketing. She studied at Dawson College from 1994 to 1997, achieving a focus in social sciences. She also earned a Bachelor of Arts in Marketing from Concordia University, where she studied from 1997 to 2001. In 2023, she participated in Executive Education at Harvard Business School, further enhancing her expertise.
Career Path and Global Experience
Jessica Manchester has built a diverse career in marketing across major cities worldwide, including London, Amsterdam, Los Angeles, Milan, Vancouver, Toronto, and Montreal. Her roles have included Digital Producer at Sid Lee, Account Director at 180 Amsterdam, and Global Senior Manager of Digital Marketing at adidas. This extensive experience has enriched her expertise with various cultural insights, contributing to her effectiveness in global marketing strategies.
Notable Achievements in Digital Marketing
Throughout her career, Jessica Manchester has spearheaded significant online experiences for high-profile collaborations at adidas Originals, working with notable figures such as Yeezy, Alexander Wang, and Pharrell. Her leadership in digital marketing has consistently driven brand engagement and consumer interaction, showcasing her ability to blend creativity with strategic marketing initiatives.