Allison Mason Nasrollahi
About Allison Mason Nasrollahi
Allison Mason Nasrollahi is the Director of Marketing Operations at NoRedInk, with a diverse background in marketing and education. She has held various roles in organizations like Handshake and EVERFI, where she focused on metrics-driven marketing strategies and supporting educators.
Current Role at NoRedInk
Allison Mason Nasrollahi serves as the Director of Marketing Operations at NoRedInk, a position she has held since 2024. In this role, she focuses on developing and executing marketing strategies that drive engagement and growth. Her responsibilities include overseeing marketing operations, analyzing performance metrics, and ensuring alignment with organizational goals. Her expertise in data-driven decision-making supports the company's mission to enhance educational outcomes.
Previous Experience at Handshake
Prior to her current role, Allison worked at Handshake as the Senior Manager of EDU Revenue Operations from 2022 to 2024. During her two-year tenure, she was responsible for managing revenue operations related to educational partnerships. Her role involved optimizing processes and leveraging data to enhance performance in the education sector.
Career at EVERFI
Allison held multiple positions at EVERFI, including Senior Director of Marketing Operations and Director of K-12 Marketing Operations. She worked there from 2017 to 2022, where she developed marketing strategies tailored for K-12 education. Her experience at EVERFI allowed her to grow from an Outreach Manager to a Senior Director, emphasizing her ability to lead teams and drive results in educational marketing.
Educational Background
Allison Mason Nasrollahi earned her Bachelor of Arts in European History from the University of California, Berkeley, from 2008 to 2012. She also studied abroad at the University of Paris I: Panthéon-Sorbonne, focusing on French Language and Literature, Art History, and Oenology. In 2019, she completed a certification in Data Analytics at General Assembly, enhancing her analytical skills for her marketing operations roles.
Transition to Marketing Operations
Allison transitioned from a role in customer success to marketing operations, utilizing her skills in data-based experimentation and iteration. This shift allowed her to leverage her background in sales and customer engagement to achieve marketing goals. Her focus on metrics that matter, such as Customer Acquisition Cost (CAC) and Return on Investment (ROI), underscores her strategic approach to marketing.