Mary Hecht Kissell
About Mary Hecht Kissell
Mary Hecht Kissell serves as the Vice President of Corporate Communications at the North Carolina Biotechnology Center, where she has worked since 2018. She holds an MBA and has extensive experience in digital marketing and public relations across various organizations.
Work at North Carolina Biotechnology Center
Mary Hecht Kissell serves as the Vice President of Corporate Communications at the North Carolina Biotechnology Center (NCBiotech). She has held this position since 2018, contributing to the organization's communication strategies and initiatives in the Raleigh-Durham area. In her role, she focuses on enhancing the visibility and reputation of NCBiotech, leveraging her extensive background in corporate communications.
Education and Expertise
Mary Hecht Kissell has a diverse educational background. She earned a Bachelor of Science degree in Industrial Engineering from the University of Pittsburgh, completing her studies from 1984 to 1988. She later pursued an MBA at The George Washington University School of Business, graduating between 1993 and 1995. Additionally, she studied digital marketing at the Digital Marketing Institute, achieving a Professional Diploma in Digital Marketing from 2017 to 2018. Her expertise is further complemented by certifications in Google Analytics and Google AdWords.
Background
Mary Hecht Kissell has a robust professional history in marketing and public relations. She began her career at Verizon, where she worked as a Marketing/PR Manager from 1990 to 1996. She has held various positions, including Director of Global PR at Exinda Networks and Senior Marketing Manager at TearScience, Inc. Her experience also includes roles at Cisco Systems and MEF, where she managed marketing programs and member support. This extensive background has equipped her with significant skills in corporate communications.
Achievements
During her tenure at MEF, Mary Hecht Kissell achieved notable results in social media engagement, increasing LinkedIn followers by 118% and Twitter followers by 200% within 24 months. She launched a successful webinar program that generated over 4,500 leads, significantly exceeding industry benchmarks. Additionally, she was responsible for generating more than $300,000 in revenue from sponsorship sales and developing a comprehensive digital marketing plan for MEF's flagship event, MEF17.