Damien Kane
About Damien Kane
Damien Kane is the Senior Vice President and Director of Marketing at Northfield Bank, where he has worked since 2004. He holds an MBA in Marketing from Rutgers University and has extensive experience in marketing and communications within the banking sector.
Work at Northfield Bank
Damien Kane has been serving as the Senior Vice President and Director of Marketing at Northfield Bank since 2004. In this role, he has established a marketing department that reports directly to the CEO, overseeing advertising, communications, and market research. Kane has introduced a marketing database system for customer and product analysis and managed the implementation of a CRM system to improve the business development sales process. He also leads the company's social media channels, focusing on content creation and engagement. Additionally, he has played a key role in the bank's rebranding efforts and has developed a Corporate Crisis Communications Plan adopted by the Board of Directors.
Education and Expertise
Damien Kane holds an MBA in Marketing from Rutgers University, where he studied from 1997 to 2001. He also completed a Mini-MBA in Digital Marketing at Rutgers Business School in 2016. Earlier, he earned a Bachelor of Science in Business Administration from The College of New Jersey, studying from 1991 to 1995. His educational background provides a strong foundation in marketing principles and digital strategies, which he applies in his current role at Northfield Bank.
Previous Experience at Union Center National Bank
Before joining Northfield Bank, Damien Kane worked at Union Center National Bank as the Assistant Vice President and Marketing Officer from 1998 to 2004. During his six years in this position, he gained valuable experience in marketing within the banking sector, which contributed to his expertise in developing effective marketing strategies and initiatives.
Involvement in ESG and DEI Initiatives
Damien Kane actively supports Northfield Bank's Environmental, Social, and Governance (ESG) efforts as a member of the Diversity, Equity, and Inclusion (DEI) Operating Committee and the Community Reinvestment Act (CRA) Committee. His involvement in these committees demonstrates his commitment to promoting diversity and social responsibility within the organization.
Achievements in Marketing and Communications
Throughout his tenure at Northfield Bank, Damien Kane has led several significant initiatives, including the rebranding of the bank in 2007, which involved introducing a new logo and corporate identity. He also created a communications and rebranding strategy for the acquisition of four financial institutions, showcasing his ability to manage complex marketing projects and enhance the bank's public image.