Augenie Frias
About Augenie Frias
Augenie Frias serves as the Director of Global Media & Advertising at Norwegian Cruise Line, a position she has held since 2022. She has extensive experience in marketing and advertising, having worked in various roles at companies such as H&M, CBS Radio, and iHeartMedia.
Work at Norwegian Cruise Line
Augenie Frias has been serving as the Director of Global Media & Advertising at Norwegian Cruise Line since 2022. In this role, she oversees the development and execution of media strategies that enhance the brand's visibility and engagement across various platforms. Her responsibilities include managing advertising campaigns and collaborating with cross-functional teams to ensure alignment with the company's marketing objectives.
Previous Experience in Marketing
Prior to her current position, Augenie Frias held multiple roles at H&M. She worked as the Expansion Marketing Specialist from 2013 to 2016, focusing on marketing strategies for new store openings. She later served as the Marketing Manager for Brand Partnerships from 2020 to 2022, where she managed collaborations with external brands. Additionally, she worked as the Expansion Marketing Manager from 2016 to 2020, further developing her expertise in marketing within the retail sector.
Early Career in Media and Promotions
Augenie Frias began her career in the media industry with roles at iHeartMedia and CBS Radio. She worked as a Sales Associate at iHeartMedia from 2007 to 2009, followed by a position as Key Account Coordinator in 2010. She then transitioned to CBS Radio as a Promotion Coordinator for eight months in 2010. These early experiences provided her with a foundation in media planning and promotional strategies.
Education at Barry University
Augenie Frias studied at Barry University from 2003 to 2007, where she completed her undergraduate education. This academic background contributed to her knowledge and skills in marketing and media, which she has applied throughout her professional career.
Experience in Media Planning
From 2011 to 2013, Augenie Frias worked at ZenithOptimedia as a Media Planner. In this role, she was responsible for developing media strategies and planning campaigns for various clients. This position enhanced her understanding of media dynamics and advertising effectiveness, which she later applied in her marketing roles.