Jessica Cdebaca
About Jessica Cdebaca
Jessica Cdebaca serves as the Head of Account Based Marketing (New and Expansion) at Notable, where she has been employed since 2023. She has held various marketing roles at companies such as Greenhouse Software, Motive, and Rackspace Technology, accumulating extensive experience in account-based marketing and campaign management.
Current Role at Notable Health
Jessica Cdebaca serves as the Head of Account Based Marketing (New and Expansion) at Notable, a position she has held since 2023. In this role, she focuses on developing strategies to enhance account-based marketing efforts aimed at both new and existing clients. Her work is centered in San Mateo, California, where she contributes to the company's marketing initiatives.
Previous Experience in Marketing
Prior to her current role, Jessica held several marketing positions in various organizations. She was the Director of Marketing - Enterprise at Greenhouse Software from 2019 to 2020. Before that, she worked as the Account Based Marketing Lead at Motive from 2018 to 2019. Her experience also includes serving as the Head of Marketing, Growth at Homebound from 2020 to 2021, and as a Marketing Program Manager - Enterprise at Rackspace Technology from 2017 to 2018.
Background in Project Management
Jessica has a background in project management, having worked as Project Manager II, Digital at Rackspace Technology from 2016 to 2017. She is PMP certified and has experience managing various projects within the technology sector. Her role involved overseeing project timelines, deliverables, and team coordination.
Education and Academic Background
Jessica studied Urban Studies at The University of Texas at Austin from 2001 to 2005. This educational background provided her with foundational knowledge and skills that she has applied throughout her marketing and project management career.
Marketing Initiatives and Campaigns
Throughout her career, Jessica has directed significant marketing initiatives, including the company's largest advertising purchase for a Generative AI product launch. She developed account-based marketing campaigns targeting executive roles in IT, Digital, and Finance within large healthcare organizations. Additionally, she supported direct mail activations and led efforts to improve customer data management within Salesforce.