Serena Ehrlich
About Serena Ehrlich
Serena Ehrlich is the Director of Go To Market at Notified, where she has worked since 2023. With extensive experience in product marketing and communications, she has held various leadership roles at companies such as Business Wire and Rogers & Cowan.
Current Role at Notified
Serena Ehrlich serves as the Director of Go To Market at Notified, a position she has held since 2023. In this role, she focuses on developing and executing strategies that enhance market presence and drive growth. Her responsibilities include collaborating with various teams to ensure alignment in marketing efforts and optimizing product offerings to meet customer needs. She operates within the Los Angeles Metropolitan Area.
Previous Experience at Business Wire
Serena Ehrlich has extensive experience at Business Wire, where she held multiple roles over a span of 15 years. She served as the Director of Product Marketing from 2018 to 2021, and prior to that, she was the Director of Social & Evolving Media from 2013 to 2018. Additionally, she worked as a Senior Account Manager and Regional Manager, contributing to various aspects of product marketing and client relations.
Educational Background
Serena Ehrlich studied at Brandeis University, where she earned a Bachelor of Arts degree in History, focusing on WWII and Post WWII Thought from 1989 to 1991. Earlier, she attended UCLA, studying History from 1987 to 1989. Her educational background provides her with a strong foundation in analytical thinking and understanding human behavior.
Expertise in Marketing and Communications
Serena Ehrlich possesses expertise in product marketing and communications. She has a proven track record of streamlining processes and delivering results. Her skills include designing audience-specific content by integrating sales inputs, customer journeys, and key performance indicators. She is adept at mobilizing distributed teams globally to achieve common objectives.
Career Highlights and Roles
Throughout her career, Serena Ehrlich has held various significant positions in marketing and communications. She worked as the Executive Director at Attention in 2011 and as the Associate Vice President of eMedia at Rogers & Cowan from 2010 to 2011. Additionally, she has experience in social media marketing, having served as the Director at BLAZE PR and EVP at Startup Army.