Rachel Hepworth
About Rachel Hepworth
Rachel Hepworth serves as the Chief Marketing Officer at Notion and has extensive experience in marketing roles across various tech companies, including LinkedIn and Slack. She holds a BA in Economics from Stanford University and an MBA from Northwestern University, and she emphasizes a blend of analytical thinking and creativity in her marketing strategies.
Current Role at Notion
Rachel Hepworth serves as the Chief Marketing Officer (CMO) at Notion, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that drive brand awareness and user engagement. Her leadership in the San Francisco Bay Area has contributed to Notion's growth and market presence. Hepworth focuses on integrating analytical approaches with creative marketing solutions to enhance the company's outreach.
Previous Experience at LinkedIn
Before her tenure at Notion, Rachel Hepworth worked at LinkedIn as a Group Product Marketing Manager from 2012 to 2016. During her four years in Mountain View, she developed and executed marketing strategies that supported product launches and user acquisition efforts. Her experience at LinkedIn provided her with a strong foundation in product marketing within a leading technology company.
Educational Background
Rachel Hepworth holds a Bachelor of Arts in Economics from Stanford University. She furthered her education by obtaining a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, where she studied Marketing and Entrepreneurship. This academic background equips her with a solid understanding of both economic principles and marketing strategies.
Career Progression and Roles
Throughout her career, Rachel Hepworth has held various significant marketing roles. She was the Head of Self-Service and Platform Marketing at Slack in 2019 and served as the VP of Marketing at Pilot.com from 2019 to 2021. Additionally, she worked as a Marketing Manager at The Climate Corporation from 2008 to 2010. Her diverse experiences across different companies and sectors contribute to her comprehensive understanding of marketing dynamics.
Advisory Roles and Contributions
In addition to her current role at Notion, Rachel Hepworth has taken on advisory positions at several organizations, including Coalition Operators and Luminai in 2023. She also served as an advisor at Halo from 2022 to 2023. These roles allow her to leverage her marketing expertise and provide strategic guidance to emerging companies.