Sam Baldwin
About Sam Baldwin
Sam Baldwin is a Brand Design Lead at Notion, where he has worked since 2020. He has a diverse background in design, having held various roles including Owner & Creative Director at SB-PH and Freelance Junior Designer at multiple firms in London.
Current Role at Notion
Sam Baldwin serves as the Brand Design Lead at Notion, a position he has held since 2020. In this role, he is responsible for overseeing the brand's visual identity and ensuring consistency across various platforms. His work involves collaborating with cross-functional teams to develop design strategies that enhance user experience and brand recognition.
Previous Experience at SB-PH
Prior to his current role, Sam Baldwin was the Owner and Creative Director at SB-PH from 2013 to 2020. During his tenure, he managed various design projects and led a team to deliver creative solutions for clients. His leadership contributed to the growth and reputation of the studio in the competitive design landscape.
Early Career Internships
Sam Baldwin began his career with internships at YES Studio and Zak Group in 2009 and 2010, respectively. At YES Studio, he completed a three-month internship, gaining foundational design skills. Following this, he interned at Zak Group for another three months, further developing his design capabilities and industry knowledge.
Freelance Experience
In 2010, Sam Baldwin worked as a Freelance Junior Designer at both OK-RM and Hudson-Powell. His role at OK-RM lasted for three months, while his time at Hudson-Powell extended to seven months. These experiences allowed him to work on diverse projects, enhancing his design portfolio and professional network.