Tiffany Hsia
About Tiffany Hsia
Tiffany Hsia is a Demand Generation Lead at Notion, where she has worked since 2023. She has extensive experience in demand generation and marketing, having held various roles at companies such as LinkedIn, SmartRecruiters, and Lyft.
Current Role at Notion
Tiffany Hsia serves as the Demand Generation Lead at Notion, a position she has held since 2023. In this role, she focuses on developing and implementing demand generation strategies that align with the company's growth objectives. Her expertise in building go-to-market growth programs supports global sales and marketing teams, enhancing Notion's market presence.
Previous Experience in Demand Generation
Prior to her current role, Tiffany Hsia worked at Lyft as a Demand Generation professional for Lyft Business from 2021 to 2022. She also held the position of Demand Generation Manager at SmartRecruiters from 2019 to 2021. Her experience in these roles has equipped her with a strong foundation in demand generation strategies and marketing optimization.
Career Background in Marketing and Media
Tiffany Hsia has a diverse background in marketing and media. She began her career as a Media Planner at RPA from 2011 to 2012 and later worked at ZenithOptimedia Group as a Senior Integrated Planner and Media Supervisor between 2012 and 2014. Additionally, she gained experience as an Assistant Media Planner at Team One from 2009 to 2011 and as an Account Management Intern at DDB in 2009.
Education and Expertise
Tiffany Hsia holds a Bachelor of Arts degree in Business Economics and Human Complex Systems from UCLA. She furthered her education by obtaining an MBA in Technology & Marketing from Columbia Business School. Her academic background complements her professional experience, particularly in building marketing strategies and collaborating with cross-functional teams.
Skills in Data-Driven Marketing
Tiffany Hsia specializes in extracting stories from data to drive marketing optimizations. Her talent for infusing creativity into marketing strategies allows her to effectively manage complex programs and campaigns. This skill set enables her to collaborate successfully with various teams and enhance overall marketing effectiveness.