Diane Smith
About Diane Smith
Diane Smith is a Category Manager for Jewellery and Beauty at Notonthehighstreet.com, where she has worked since 2014. She has extensive experience in product management and development, having held various roles at Links of London and previously worked as a personal assistant at Matthews the Printers Ltd.
Current Role at Notonthehighstreet
Diane Smith serves as the Category Manager for Jewellery and Beauty at Notonthehighstreet.com. She has held this position since 2014, contributing to the company's strategic direction in the jewellery and beauty sectors. Her responsibilities include defining category strategies, overseeing product launches, and managing a team involved in Account Management, Merchandising, and New Business functions. Diane's role is pivotal in ensuring the category's alignment with market trends and consumer demands.
Previous Experience at Links of London
Diane Smith has extensive experience at Links of London, where she worked in various capacities from 2007 to 2014. She began as a Product Development Assistant and progressed to roles such as Assistant Product Manager, Product Manager, and ultimately Head of Product Management. In these roles, she was responsible for product development, market analysis, and managing product portfolios, which provided her with a solid foundation in the jewellery and beauty industry.
Early Career at Matthews the Printers Ltd
Prior to her tenure at Links of London, Diane worked as a Personal Assistant at Matthews the Printers Ltd for seven months in 2005 and 2006. This early experience in a corporate environment helped her develop organizational and administrative skills, which have been beneficial throughout her career in product management and category strategy.
Education Background
Diane Smith completed her secondary education at Woodbridge High School. This foundational education provided her with essential skills that have contributed to her professional development in the fields of product management and category strategy.
Expertise in Category Strategy
Diane Smith possesses expertise in defining category strategies for jewellery, watches, and health and beauty. She conducts market positioning and competitor analysis to inform product development and enhance category performance. Her ability to advise partners on range gaps and product opportunities is a key aspect of her role, ensuring that the categories she manages remain competitive and relevant.