Francesca Pittaway
About Francesca Pittaway
Francesca Pittaway serves as the Head of Home & Lifestyle, a position she has held since 2020. Her previous roles include various curatorial and managerial positions in the home and lifestyle sector, as well as experience in rights and business affairs at the BBC.
Current Role as Head Of Home & Lifestyle
Francesca Pittaway currently holds the position of Head of Home & Lifestyle, a role she has occupied since 2020. In this capacity, she oversees various aspects of home and lifestyle product curation, ensuring alignment with market trends and consumer preferences. Her leadership contributes to the strategic direction of the department, enhancing the overall brand offering.
Previous Experience in Curation
Francesca has extensive experience in curation, having served as Head Curator from 2019 to 2020 and as Senior Curator from 2018 to 2019. Her role as Senior Curator - Home & Garden from 2017 to 2018 involved managing the selection and presentation of home and garden products, focusing on quality and innovation. This background has equipped her with a deep understanding of product trends and consumer behavior.
Educational Background
Francesca studied at the University of Winchester, where she earned a BA (Hons) in Theatre, Television & Film from 2000 to 2003. She also attended Henley Business School, completing a course in Photography and achieving City & Guilds certification from 2007 to 2008. Her education has provided her with a diverse skill set applicable to her roles in curation and management.
Early Career at BBC
Francesca began her career at the BBC, where she worked as a Rights Assistant from 2003 to 2005. She later held the position of Legal & Business Affairs Executive at BBC Worldwide from 2006 to 2008. These roles involved managing rights and legal issues related to content, providing her with a strong foundation in media and business affairs.
Diverse Professional Experience
Throughout her career, Francesca has held various positions that showcase her versatility. She worked as a Buyer from 2012 to 2015 and as a Category Manager - Prints & Art from 2015 to 2017. Additionally, her experience includes roles as Partnership Account Manager and Partnership Assistant, demonstrating her ability to manage relationships and drive business growth across different sectors.