George Roscoe Gowland
About George Roscoe Gowland
George Roscoe Gowland is a Paid Media Manager based in London, England, with a strong background in marketing and data analysis. He has held various roles in companies such as Not On The High Street, WALDO, and COAT Paints, specializing in optimizing CPA:LTV ratios across multiple sectors.
Work at Not On The High Street
George Roscoe Gowland currently holds the position of Paid Media Manager at Not On The High Street. He has been in this role since 2023, contributing to the company's marketing strategies and media management efforts in London, England. His responsibilities include optimizing paid media campaigns to enhance brand visibility and drive customer engagement.
Education and Expertise
George Gowland studied at The London School of Economics and Political Science (LSE), where he earned a Master of Science in Marketing from 2017 to 2018. He also holds a Bachelor of Arts in Social Sciences from the University of Victoria, completed between 2015 and 2016. Additionally, he studied American Studies and Marketing at Canterbury Christ Church University from 2013 to 2017. His educational background supports his expertise in marketing strategies and data analysis.
Background in Marketing Roles
George Gowland has a diverse background in marketing roles across various companies. He worked as a Media Buying Specialist at VINN Automotive for eight months in 2021-2022. Prior to that, he served as Head of Acquisition and Intent Marketing at VC Innovations for five months in 2021. His experience also includes positions at LYMA as Customer Insights Manager and at COAT Paints as Senior Marketing Manager in 2023.
Experience at WALDO
At WALDO, George Gowland held multiple roles, including Acquisition Marketing Manager from 2019 to 2021, where he focused on acquisition strategies. He also worked as an Acquisition Consultant and Retail Marketing Manager, contributing to various marketing initiatives. His tenure at WALDO spanned several positions, showcasing his adaptability and expertise in marketing.
Specialization in Marketing Strategies
George Gowland specializes in optimizing CPA:LTV ratios across various sectors, including D2C Subscription, E-commerce, B2B Pharmaceutical, Fintech, SaaS, and FMCG. He has a strong focus on data analysis and statistical evaluation, which he employs to drive revenue and improve ad spend efficiency. His unique talent lies in designing and implementing comprehensive channel strategies that enhance landing page design and copy effectiveness.