Jonathan Godsell
About Jonathan Godsell
Jonathan Godsell is a Senior Product Designer based in London, currently working at notonthehighstreet since 2021. He has extensive experience in user experience design and product management, having held various roles at notable companies including John Lewis, Ipreo, and glue Isobar.
Current Role at notonthehighstreet
Jonathan Godsell has been serving as a Senior Product Designer at notonthehighstreet since 2021. In this role, he focuses on enhancing user experience and product design strategies. His work involves collaborating with cross-functional teams to develop innovative solutions that meet customer needs.
Previous Experience at John Lewis
Jonathan Godsell has held multiple roles at John Lewis, including User Experience Architect from 2014 to 2017 and Senior User Experience Designer from 2018 to 2020. During his tenure, he conducted a full content audit and revised the information architecture for the Customer Services area. He also led the UX design for the launch of My John Lewis rewards, which included high-fidelity prototyping and testing.
Work History at Glue Isobar
Before his time at John Lewis, Jonathan worked at Glue Isobar as the Lead Information Architect from 2010 to 2011. His responsibilities included leading ethnographic research to inform user experience improvements. This role contributed to his expertise in understanding user needs and behaviors.
Educational Background
Jonathan Godsell studied at Birmingham City University from 1998 to 2001, where he earned a Bachelor of Arts degree in Media & Communication. This educational background provided him with foundational knowledge in communication strategies and design principles.
Contributions to User Experience Design
Throughout his career, Jonathan has made significant contributions to user experience design. He improved the sofa buying journey at John Lewis by implementing a new horizontal filtering UI and enhancing the fabric swatch ordering process. Additionally, he delivered site-wide delivery messaging changes and usability improvements to the mobile navigation as part of the Findability team.