Laura Crickmer
About Laura Crickmer
Laura Crickmer is an Ecommerce Content Executive at notonthehighstreet, where she has worked since 2018. She holds a BA (Hons) in Marketing with Advertising Management from Southampton Solent University and has extensive experience in ecommerce and digital marketing.
Work at notonthehighstreet
Laura Crickmer has served as an Ecommerce Content Executive at notonthehighstreet since 2018. In this role, she is responsible for managing the site refresh process to ensure timely launches of campaigns, sales, and promotions while maintaining brand consistency. She conducts weekly and monthly performance reporting to adapt content plans, ensuring relevance and success. Laura collaborates with cross-functional teams, including digital product, UX, tech, brand, marketing, social, and creative, to enhance the customer journey. Her expertise includes working with both custom-built and third-party content CMS systems.
Education and Expertise
Laura Crickmer studied at Southampton Solent University, where she earned a BA (Hons) in Marketing with Advertising Management from 2010 to 2013. Prior to that, she attended Guildford College, completing A-Levels in Communication Studies, Film Studies, and Media Studies from 2007 to 2009. Her educational background has equipped her with a solid foundation in marketing principles and advertising strategies. Laura possesses expertise in managing content strategies, performance reporting, and SEO optimization, which are critical to her role in ecommerce.
Background in Ecommerce and Marketing
Before joining notonthehighstreet, Laura Crickmer gained valuable experience in ecommerce and marketing through various roles. She worked as an Ecommerce Manager and Marketing & PR Assistant at House of Hackney from 2017 to 2018. Her earlier experience includes positions at ASOS.com as an Online Visual Merchandising Assistant and at Iglu.com as a Digital Marketing Assistant. Additionally, she worked at Marks and Spencer in various capacities, including Visual Merchandiser and Customer Assistant, from 2007 to 2013.
Collaboration and Performance Reporting
In her current role, Laura Crickmer works collaboratively with SEO teams to optimize website content in alignment with SEO goals and best practices. She conducts performance reporting on a weekly and monthly basis, which allows her to adapt content plans effectively. This focus on data-driven decision-making supports her efforts to enhance the overall customer experience and ensure the success of ecommerce initiatives.