Laura Scott
About Laura Scott
Laura Scott serves as the CRM Strategy Manager at notonthehighstreet, where she has worked since 2019. She holds a Bachelor's degree in Advertising from The University of Huddersfield and has extensive experience in marketing roles across various companies.
Current Role at notonthehighstreet
Laura Scott serves as the CRM Strategy Manager at notonthehighstreet, a position she has held since 2019. In this role, she is responsible for developing and implementing customer relationship management strategies to enhance customer engagement and retention. Her work focuses on leveraging data-driven insights to optimize marketing efforts and improve customer experiences.
Previous Experience in CRM and Marketing
Before her current position, Laura Scott worked at TickX as the CRM Manager for nine months in 2019. She also held various roles at Charles Tyrwhitt, including Email Marketing Executive and Assistant Email Marketing Manager, where she contributed to email campaign strategies from 2015 to 2017. Additionally, she served as a Marketing Manager at Expedia Group from 2017 to 2019, further solidifying her expertise in customer relationship management and marketing.
Educational Background
Laura Scott studied Advertising at The University of Huddersfield, where she earned her Bachelor's degree from 2005 to 2008. She also completed a Professional Diploma in Direct and Digital Marketing at The Institute of Direct and Digital Marketing from 2015 to 2016. Additionally, she attended Liverpool Community College, where she studied Web Page, Digital/Multimedia, and Information Resources Design, focusing on web design using Dreamweaver in 2012.
Early Career Development
Laura Scott began her career at Immediate Media Co, where she worked as an International Syndication Coordinator and later as a Licensing & Syndication Assistant from 2012 to 2014. These roles provided her with foundational experience in media and marketing, which she built upon in subsequent positions at Charles Tyrwhitt and Expedia Group.