Svetlana Matkovska
About Svetlana Matkovska
Svetlana Matkovska is a Public Relations Assistant with experience in executing high-profile campaigns and managing media relations. She has contributed to significant projects, including the 'Forgotten Festive Birthdays' campaign and the 'FML Edit' pop-up event.
Work at notonthehighstreet
Svetlana Matkovska has been employed at notonthehighstreet as a Public Relations Assistant since 2022. In this role, she has contributed to various PR initiatives, including the development of the 'Christmas In July' microsite and gift guide features. Her work has focused on enhancing the brand's seasonal PR strategy and optimizing press coverage during key seasonal moments.
Previous Experience in Public Relations
Prior to her current position, Matkovska worked at griffin360 as a Marketing and Public Relations Intern for nine months in 2021. During this time, she gained valuable experience in the PR field. Additionally, she played a key role in the launch of the 'FML Edit' pop-up event, which was the largest PR campaign for the brand to date, and developed the 'Forgotten Festive Birthdays' campaign that received international media coverage.
Background in Retail and Sales
Svetlana Matkovska has a background in retail, having worked at Ted Baker from 2014 to 2020. She started as a Sales Assistant for three months in 2014 and later advanced to the position of Senior Sales Assistant, where she worked for six years. Her experience in retail has provided her with skills in customer engagement and sales strategies.
Education and Expertise
Matkovska studied at the University of Greenwich, where she achieved a degree in Film/Cinema/Video Studies. She also attended Brighton and Hove City College, obtaining a Foundation Degree in Fine/Studio Arts. Her educational background supports her creative approach to public relations and marketing.
Project Management Skills
In her role at notonthehighstreet, Matkovska has demonstrated strong project management skills by effectively managing external agencies to ensure the seamless delivery of PR campaigns. Her proactive engagement with media during key seasonal moments has further optimized press coverage for the brand.