Lynn Morton
About Lynn Morton
Lynn Morton serves as the VP of Marketing at Novel Capital, where she has contributed to establishing the company as a preferred brand for non-dilutive funding options since 2022. With a background in various marketing leadership roles, she possesses expertise in SEO, CRO, and data analytics, applying her skills to enhance brand strategy and drive growth.
Current Role at Novel Capital
Lynn Morton serves as the VP of Marketing at Novel Capital, a position she has held since 2022. In this role, she focuses on establishing Novel Capital as a preferred brand for non-dilutive funding options targeted at startups and scaling companies. Her responsibilities include developing marketing strategies that drive brand awareness and customer engagement. Morton operates in a remote capacity, leveraging her extensive experience in marketing to enhance the company's outreach and effectiveness.
Previous Experience at Paradox
Prior to her current role, Lynn Morton worked at Paradox as the VP of Demand & Growth for a period of seven months in 2021. During her tenure, she contributed to the acquisition of Traitify by Paradox, showcasing her ability to drive significant business outcomes. Her experience at Paradox added to her expertise in marketing leadership and strategic growth initiatives.
Background in Marketing and Strategy
Lynn Morton has a comprehensive background in marketing and strategy, having worked in various roles across multiple organizations. She served as the VP of Marketing at Traitify by Paradox from 2019 to 2021 and held the position of Strategy Director at R2integrated from 2015 to 2019. Her career also includes roles such as Senior Account Strategist and Social Marketing Manager at R2integrated, where she developed marketing strategies and customer experience offerings.
Education and Skills
Lynn Morton studied at Cornish College of the Arts, where she earned a B.F.A. in Theatre with a focus on Directing from 2002 to 2006. She possesses a diverse skill set that includes expertise in SEO, Conversion Rate Optimization (CRO), and data analytics. Morton utilizes platforms such as Hubspot and Salesforce to enhance marketing efforts and sales enablement, applying her knowledge to drive pipeline growth and brand strategy.
Early Career Experience
Lynn Morton began her career with an internship at On the Boards as a PR/Marketing Intern from 2006 to 2007. She then worked at the American Academy of Physician Assistants as Manager of Marketing Technologies from 2008 to 2010. Her early roles laid the foundation for her extensive career in marketing, allowing her to develop skills that she has applied in subsequent positions across various sectors.