Ben H. Cohen
About Ben H. Cohen
Ben H. Cohen serves as the Retention & CRM Lead at Numan, where he has worked since 2020. He has a background in marketing and communications, with previous roles at Jack Wills, UK Bond Network, and Torca.
Work at Numan
Ben H. Cohen has served as the Retention & CRM Lead at Numan since 2020. In this role, he focuses on enhancing customer retention and engagement strategies. He has conducted qualitative research and lifetime value analysis to gain insights into user behavior. Cohen has successfully increased customer retention metrics from 87.4% in November 2019 to 89.5% in January 2020 by implementing new customer journeys and processes. He has also provided UI/UX recommendations to the product team based on customer journey mapping insights. His work involves extensive use of Salesforce and Marketing Cloud to automate email journeys, ensuring effective communication with customers.
Previous Experience
Before joining Numan, Cohen held several marketing roles. He worked as Head of Marketing at UK Bond Network from 2013 to 2018, where he developed marketing strategies to enhance brand visibility. Following this, he served as Head of Marketing at Torca for one year in 2019. Earlier in his career, he was a Communications Oversight/Sales Assistant at Jack Wills | Aubin & Wills from 2010 to 2013, where he contributed to sales and communication efforts.
Education and Expertise
Cohen studied Business Management with Marketing at the University of Brighton, where he earned a BA from 2010 to 2013. His educational background has equipped him with the skills necessary for effective marketing and customer relationship management. He also attended Wilmington Grammar School for Boys in Dartford from 2003 to 2010, laying the foundation for his academic and professional journey.
Customer Retention Strategies
At Numan, Cohen has implemented various strategies to enhance customer retention. His initiatives include the development of new customer journeys and processes that have led to measurable improvements in retention metrics. He collaborates closely with the Acquisition team to integrate retention data into content strategies, ensuring a cohesive brand communication approach. His focus on data-driven insights has been pivotal in shaping effective retention strategies.